in some cases, we rely on our legitimate interests as a business (for
example, to measure customer satisfaction and troubleshoot customer
issues). Where we rely on our legitimate interests, we will always make
sure that we balance these interests against your rights.
administrative and internal business purposes
We may use your personal
data for our internal business purposes, such as enhancing our site,
improving our services and products and identifying usage trends. We may
also use your data to monitor the use of our website and ensure that
our website is presented in the most effective and relevant manner for
you and your device and setting default options for you (such as
language and store location);
It is in our legitimate interests as a
business to use your personal data in this way. For example, we want to
ensure our website is customer friendly and works properly and that our
products and services are efficient and of high quality. We also want to
make it easy for you to interact with us. Where we rely on our
legitimate interests, we will always make sure that we balance these
interests against your rights.
For security and legal reasons
your personal data to:
ensure the personal and financial information you
provide us is accurate;
conduct fraud checks or prevent other illegal
protect our rights or property (or those of others);
fulfil our legal and compliance-related obligations.
In some cases
we will use your personal data because it's necessary for us to comply
with a legal obligation (such as if we receive a legitimate request from
a law enforcement agency). In other cases (such as the detection of
fraud) we will rely on our legitimate interests as a business to use
your personal data in this way. Where we rely on our legitimate
interests, we will always make sure that we balance these interests
against your rights.
To personalise your shopping experience and improve
use your personal data to:
Allow you to create a profile on our
website which enables you to purchase products and services online
without having to fill in your personal data every time you shop online
provide you with marketing material via SMS and email;
how you shop and what you shop for. This may include information on
products you have viewed, historical transactions and products you have
added to your online basket. This allows us to provide a browsing
experience which is relevant to you.
It is in our legitimate interests
as a business to use your data in this way and we do this in order to
enhance your shopping experience with us. This allows us to help you
find the products and services which you may be looking for and avoids
you having to browse through products or services which are not relevant
When we send you marketing material via SMS, and email, we
will rely on our legitimate interests as a business, always ensuring
that your rights are protected.
What personal data do we collect?
The personal data we collect from you directly can include your name, email address, mobile/landline telephone number, date of birth, address,your credit, or debit card or other payment information, and information you give us when you contact our customer services team.
* If you do not want us to track your device or use your information in this way, please turn off the WiFi capability on your phone or other electronic device within your settings.
We may, where we have a lawful basis for doing so, also collect personal data about you from third parties who provide us with additional publicly available information about you.
*We use this information on an anonymous basis and will never use it to identify any particular user. We won't be able to link this data to any other data that we hold about you and the purpose of collecting this data is to perform analysis and to help us identify people flows around our stores to maximize the efficiency of our store design.
When do we collect your personal data?
When you purchase products and services from us in store, online, or over the phone
When you access our website or use any of our mobile Apps. When you log into our in-store WiFi or have your WiFi settings switched on in-store
When you contact us or we contact you to take part in surveys, competitions or promotions
When you contact our customer services team in store, online or over the phone
When you engage with us on social media (by mentioning/tagging us or by contacting us directly)
3. How do we use your personal data and what are our legal justifications for doing so?
To make our products and services available to you
We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website or within our apps, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments;
We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);
We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services.